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Case studies

Wearables: Putting the X-factor back into qualitative research

This paper showcases how a pioneering research technique was used to answer questions arising from new tv broadcaster, consumer and brand behaviours. Specifically the paper shows how wearable glasses that capture high quality AV footage from a...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Alex Charlton, Konrad Collao, Mark Fathalla, Mat Watson
November 18, 2014
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Citation

Charlton, Collao, Fathalla and Watson (2014a, November 18). Wearables: Putting the X-factor back into qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/wearables-putting-the-x-factor-back-into-qualitative-research-8372


Videos

Wearables: Putting the X-factor back into qualitative research

In 2013, ITV launched a brand new X-Factor app, creating a truly interactive, multi- screen experience by allowing audiences to be the ‘fifth judge’ and rate acts during the show.This groundbreaking media format required a truly innovative...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Alex Charlton, Konrad Collao, Mark Fathalla, Mat Watson
June 15, 2014
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Citation

Charlton, Collao, Fathalla and Watson (2014a, June 15). Wearables: Putting the X-factor back into qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/wearables-putting-the-x-factor-back-into-qualitative-research